As a proud distributor of top-tier energy solutions, we at Brags & Hayes Generators are thrilled to announce a transformative change that will reinforce our commitment to delivering unparalleled quality and innovation in the energy sector. Kohler Energy, a name synonymous with reliability and cutting-edge energy solutions for over a century, is rebranding itself as Rehlko (pronounced RELL-koh). This article delves deep into this exciting development, how it shapes the future of energy resilience, and what it means for you, our valued customers.
For over 100 years, Kohler Energy has been a pioneering force in the energy sector. The company has consistently delivered reliable power across various sectors, powering rural America, supporting iconic expeditions like the first successful journey to Antarctica, lighting up Hollywood, and contributing to monumental projects such as the Hoover Dam. With a legacy riveted in technological innovation, Kohler Energy has continually adapted to meet the evolving energy needs of the world.
The name change to Rehlko marks not just a rebranding but a reaffirmation of a century-old commitment to energy resilience, independence, and innovation. The hallmarks of the Kohler Energy brand—reliability, resolve, reinvention, and resilience—remain foundational as we transition into this new era.
Why Rehlko? Understanding the Rebranding
The shift from Kohler Energy to Rehlko is more than a mere name change. This transformation reflects a strategic move to strengthen the company’s identity and focus as an independent enterprise. Rehlko continues to uphold the same values and mission that have underpinned Kohler Energy’s success.
As Brian Melka, the Chief Executive Officer of Rehlko, states, “Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention, and resilience that have been – and will remain – the hallmarks of this organization in addressing the ever-evolving distributed energy needs of the marketplace.”
Resilience is Reinvention: The Future-Forward Vision of Rehlko
One of the most compelling aspects of Rehlko’s rebranding lies in its motto, “Resilience is Reinvention.” This phrase encapsulates the company’s approach to the future. Rehlko’s primary aim is to create energy solutions that are reliable, resilient, and forward-thinking. In a world where energy demands and challenges are constantly evolving, Rehlko’s solutions offer the agility and security necessary for mission-critical infrastructure, facilities, and residences.
Rehlko’s broad portfolio includes Power Systems, Engines, Uninterruptible Power, Home Energy, Clarke Energy, Curtis Instruments, and Heila Technologies. By leveraging these established brands, Rehlko aims to solidify its position at the forefront of the energy resilience technology sector.
Market Leadership and Innovation
Rehlko combines Kohler’s long-standing reputation with a revitalized brand purpose. This synergy ensures that the leadership and technological prowess behind the Kohler name remain intact. As a result, customers can trust that Rehlko will continue to deliver the same high-quality, innovative energy solutions that Kohler Energy has been known for.
“Rehlko builds on a 100-plus-year legacy of powering an energy-resilient world for a better future,” notes Francis Perrin, Chief Brand and Sustainability Officer at Rehlko. This statement highlights the seamless continuity from the trusted Kohler brand to the new, energized Rehlko.
Continuing Partnership: Platinum Equity and Rehlko
Rehlko operates as an independent entity supported by Platinum Equity, which acquired Kohler Energy in May 2024. With Platinum Equity as the majority owner and Kohler Company as an investment partner, Rehlko is well-positioned to maximize its growth potential while continuing to innovate within the energy sector.
Platinum Equity, known for its prowess in mergers, acquisitions, and operations, brings a wealth of experience and resources to the table. This partnership ensures that Rehlko will have the financial backing and strategic support necessary to excel in the ever-competitive energy market.
What This Means for Brags & Hayes Generators' Customers
As a dedicated distributor of Kohler—and now Rehlko—products, Brags & Hayes Generators assures you that this rebranding will only enhance our ability to provide you with state-of-the-art energy solutions. The robust engineering, pioneering technology, and commitment to quality that you have come to expect from Kohler Energy remain steadfast as we transition to Rehlko.
Here’s how this rebranding benefits you:
- Consistent Quality: The same expert team and advanced technologies that powered Kohler Energy are now at the helm of Rehlko, ensuring the continuity of product excellence.
- Enhanced Innovation: Rehlko’s sharpened focus on energy resilience and sustainability means that you can look forward to even more innovative and efficient energy solutions.
- Global Reach: With operations stretching across the Americas, Asia, Europe, the Middle East, and Africa, Rehlko’s extensive network ensures that our high-quality energy solutions are readily available, no matter where you are.
- Improved Digital Experience: The new Rehlko website offers a wealth of resources, including press releases, videos, and other content, to keep you informed and engaged.
- Sustainability Focus: Rehlko’s commitment to building a sustainable energy future aligns with the growing global emphasis on renewable energy and environmental responsibility.
What’s Next? Stay Tuned and Engaged
The official launch of the Relko brand took place at the Fast Company Innovation Festival on September 17. We encourage you to stay tuned for this exciting news and follow Rehlko across various platforms to keep pace with the latest developments.
Furthermore, Rehlko will be embarking on a multi-faceted marketing campaign with targeted advertising to introduce the new brand across top-tier business and trade industry media publications. The campaign underlines the theme “Resilience is Reinvention,” articulating Rehlko’s vision and mission in the global energy landscape.
At Brags & Hayes Generators, we are excited to step into this new chapter with Kohler transformation to Rehlko. We remain dedicated to providing our customers with the best energy solutions and support. The transition from Kohler Energy to Rehlko is a positive and momentous step, built on a solid foundation of innovation, resilience, and unmatched quality.
With Rehlko, you can continue to expect top-tier energy solutions designed to meet the evolving demands of today and the uncertainties of tomorrow. Join us in embracing this new era of energy resilience and innovation. Visit Rehlko.com today to learn more about the future of energy solutions and how Rehlko is setting the stage for a brighter, more resilient energy future.
It’s important to note that during this transition period, products will continue to carry the Kohler brand for some time. Rest assured, these products will maintain the high standards of quality you have come to expect. As Rehlko progressively takes over, you will begin to see the new branding on the products, reflecting an enhanced focus on innovative technologies and superior global support infrastructure. This ensures that the exceptional reliability and performance associated with Kohler Energy will not only continue but also evolve with Rehlko to better meet the demands of a changing energy landscape.
At Brags & Hayes Generators, we are committed to guiding you seamlessly through this transition and ensuring that you continue to receive the best in energy solutions. Thank you for being part of this exciting journey toward a resilient and innovative energy future.
For any inquiries or assistance, please feel free to contact us at Brags & Hayes Generators. We are here to support and guide you through this exciting transition.
